MotorNeeke

Social Media Are You There Yet!

2009-12-21T13:43:00.004-07:00

The whole world seems to have gone in to social media overload. From communicating with friends to business marketing, social media has become a part of our everyday lives. I have been talking to dealers all over the country that are trying to figure out what it means to be involved in social spaces such as Twitter, Facebook, YouTube and the several hundred more sites available today. The second question I get is how to manage all of these sites and how to make it a profitable part of their business.

Think of social media as an electronic word of mouth that can instantly spreads from one customer to another or more likely a potential customer. The difference here is that that same comment from one person no longer spreads to one individual but to several hundred maybe even thousands in a matter of seconds.

Social media is just that “Media”. You wouldn’t buy radio time without planning out your message or figuring out the best time slots for your message to be aired. This approach would most likely not get you the results you are looking for and your message would not be consistent or relevant.

Social media outlets paired with engaging content and a unique message equals customer interaction and retention. The goal for your social media campaign should be to create a message that invites conversation and participation from your audience. The more your customers becomes “Emotional Involved” with you, your teams and your message the better chance you have of creating an active and positive dialog with them.

The next couple of weeks we will be discussing more about Social Media campaigns and really focusing on the “How To” part of building this department within your store. I invite you to leave questions, feedback or stories about your social media adventures.

Happy Socializing,

Colter Lillich

MotorNeeke.com

New ways of thinking about marketing - by Pete Cashmore

2009-11-29T15:21:00.000-07:00

The Web Economy = Trust + Attention

The problem: people assume that money is the web’s primary currency. But the web trades in other currencies: trust and attention.

Trust is the confidence we place in individuals and brands. I’d suggest it’s the highest form of currency in human societies: extremely hard to build and remarkably easy to lose (see Chris Brogan’s Trust Agents).

Attention, meanwhile, is the currency of abundance. In a post-scarcity world where billions of web pages cry out for my attention every second of the day, paying attention to you is a gesture that says “you matter to me” (see Jeff Jarvis’ What Would Google Do, among others).

Twitter ads steal attention and destroy trust. That’s the exact opposite of what we need.

Advertisers: Add Value, Don’t Interrupt!

How do brands get their messages across if not by interrupting us? They need to become agents of trust, too.

Dell is making millions by posting special offers to its Twitter followers. Blendtec increased blender sales 5x by turning its ads into entertainment. Comcast joins the conversation simply by asking “how can I help?”. Those are just three examples from the hundreds we’ve posted in recent years.

Brands need to befriend us, build relationships, and offer so much value that we broadcast our positive experiences out to our own networks of trust. They might entertain us. They might help us. They might become enablers of our own personal goals. And when they do, we’ll return the favor. “Spend your attention on this”, we’ll say, “it’s important!”

Army vs. Air Force Pep Rally & Bonfire

2009-11-03T11:50:00.001-07:00

It has been years since I have been to a pep rally and bonfire. Let alone ever being to one on the Fort Carson Military Post. MotorNeeke is happy and proud to be a part of this annual event. Come out and join the fun and support the Military Community.

Army vs. Air Force Pep Rally & Bonfire

November 6, 6-8 p.m.

Alternate Escapes Parking Lot (bldg. 1532, corner of Specker and Prussman)

Ladies get your photo taken for the MotorNeeke Model Search

Come out to burn the bird on the huge bonfire! There will be a special appearance by the West Point Rabble Rousers Cheerleaders, a strength competition with great prizes, music, food and giveaways.

The Army Black Knights will battle the Air Force Falcons on November 7.

Welcome Friends

2009-10-29T16:23:00.000-06:00

We would like to say hello and welcome to our new Fans and Friends from Alabama. Thanks for visiting our Facebook page and our Website. Did you know that with becoming a Fan of MotorNeeke.com you are eligible to Win Free Prizes. Stay connected and interact to gain more chances to win.

Hint: Follow Us on Twitter, Be our Friend on MySpace, and Subscribe to our YouTube channel for the ultimate edge to Win Free Prizes. The more people you share with the better your chances.

Interactive Dealer Channels

2009-10-19T16:08:00.001-06:00

We are getting ready to launch our new interactive dealer channels. Our exclusive channels offer you a way to look inside the top dealers showrooms before ever stepping foot on the lot. Here you can watch entertaining reality episodes, listen to current radio commercials, view local print ads, rate and comment on your own personal car buying experiences. Your comments and ratings will let other shoppers know how a dealer has treated you and what to expect when buying from that dealer. Search out the cities top dealers and sales people based on our 5 star rating system.

Shop and buy from the best.

Neeke Girls Model Search

2009-10-05T11:05:00.002-06:00

MotorNeeke is looking for fresh face to be part of the Neeke Girls promotions for MotorNeeke.com. Come get your "Photo On" at the Girl's Night Out event on Fort Carson. For more information and to submit your pics online visit http://www.motorneeke.com/web/models

Girl's Night Out in Cowgirl Style
10 October, 5-9 p.m.
Special Events Center
FREE Admission-Open to the public

MUST BE 16 OR OLDER TO ATTEND!

Girls, grab your boots and scoot over to the Special Events Center for a Western night packed with entertainment, games, great food and refreshments. Edit Weiss comedian will be a special guest along with Dolly Parton and "Doc" Holliday impersonators. There will be country music and line dancing lessons, free Western photos and free massages, sweet treats and adult cowgirl beverages for sale. The grand prize of the event, a trip for four to the magnificent Breckenridge Grand Timber Lodge will be given away to one lucky guest!

For more information call 526-4494/5366, no reservations are necessary.

MotorNeeke at Fort Carson Military base

2009-10-05T10:15:00.000-06:00

Check out part one of a three part series of our soft launch at the Fort Cason military base in Colorado Springs.

Why MotorNeeke is here

2009-10-05T10:09:00.000-06:00

MotorNeeke.com is designed to be a one stop shopping experience for the United States Military Community and the general public when searching for a vehicle. MotorNeeke, in partnership with the Fort Carson DFMWR provides a safe and informational forum with the cities top automotive dealers showcasing their inventory online.

Our state-of-the-art website not only gives you a great way to search for vehicles but our exclusive video dealer channels lets you see into a dealer's showroom before ever setting foot on the lot. Find fun and entertaining reality episodes that allow you to view how a dealer interacts with their customers, employees and demonstrates the highlights of their product lines.

Customers will even have the ability to comment and rate their favorite videos, dealers and sales teams. The simple 5 Star rating system lets you see what other people's experiences have been with local dealerships. Plus, you can utilize you own social networking to let others know more about your experiences shopping for a vehicles through our interactive commenting system.

MotorNeeke is proud and excited to be a part of the local Colorado Springs community and the Nations Military.

Fort Carson Event

2009-09-22T09:15:00.001-06:00

MotorNeeke.com is pleased to announce that the event with the MWR and Fort Carson Military Base was a SUCCESS! We are currently wrapping up the finalization of the MotorNeeke.com website and should have it open to the public by the end of September. With the launch of the site you will be able to find all the fun and exciting action from the day at Fort Carson. MotorNeeke.com was filming the entire day and will be posting the first of many reality based episodes on the MotorNeeke.com Channel.

We look forward to hearing from everyone on what they think about MotorNeeke.com.

MotorNeeke Soft Launch

2009-09-16T13:05:00.000-06:00

MotorNeeke.com will be launching this weekend at the Fort Carson Military Base in Colorado Springs, CO. Come join us and take a test drive of our New Interactive website.