Social Media Are You There Yet!

The whole world seems to have gone in to social media overload. From communicating with friends to business marketing, social media has become a part of our everyday lives. I have been talking to dealers all over the country that are trying to figure out what it means to be involved in social spaces such as Twitter, Facebook, YouTube and the several hundred more sites available today. The second question I get is how to manage all of these sites and how to make it a profitable part of their business.

Think of social media as an electronic word of mouth that can instantly spreads from one customer to another or more likely a potential customer. The difference here is that that same comment from one person no longer spreads to one individual but to several hundred maybe even thousands in a matter of seconds.

Social media is just that “Media”. You wouldn’t buy radio time without planning out your message or figuring out the best time slots for your message to be aired. This approach would most likely not get you the results you are looking for and your message would not be consistent or relevant.

Social media outlets paired with engaging content and a unique message equals customer interaction and retention. The goal for your social media campaign should be to create a message that invites conversation and participation from your audience. The more your customers becomes “Emotional Involved” with you, your teams and your message the better chance you have of creating an active and positive dialog with them.

The next couple of weeks we will be discussing more about Social Media campaigns and really focusing on the “How To” part of building this department within your store. I invite you to leave questions, feedback or stories about your social media adventures.

Happy Socializing,

Colter Lillich

MotorNeeke.com